How do we see fashion? Not as trends, not as fads, not as what the ‘market’ defines as fashion. We believe fashion is crafted for you. Never the other way around.

It is an ode to originality, to creation, to exploring the endless possibilities of self-expression. How could that possibly be mass-produced in a factory? That’s exactly why we offer you bespoke fashion.

From everyday wear to red carpet events, from wedding extravaganzas to business deal clinchers - Armour’s range of bespoke menswear seeks to be an extension of who you are, wherever you are. Unique, creative, refusing to be replicated.

Because, at the end of it all, it really is about you.