The best malts are aged slowly. The best stories are brewed for centuries. And the best styles last an eternity. True elegance demands care, patience, precision, love. And most of all, time. Fast fashion is a phrase that doesn’t exist in our dictionary. At Armour, every bit of every piece is handcrafted by years of expertise and is a homage to timelessness. Why, you may ask? Because we believe that every connoisseur appreciates and admires differences. And every person deserves to feel as unique and memorable as they are. That’s why you are our muse. Walk into our studio and experience the exhilaration of wearing something that feels like second skin. From the fabrics and styles to the cuts and detailing – everything about our line of bespoke menswear is designed keeping you in mind. And there is something here for every you.